12+ hour, 25+ min ago   (158+ words) Her message is simple: stop saving your favourite clothes for “special occasions”, forget the outdated rules around age-appropriate dressing, and wear the colours, prints and pieces that make you feel most like yourself. The video, shared on her fashion brand…...

12+ hour, 41+ min ago   (269+ words) This new positioning in the market for NAK Hair needed to go beyond the natural, high-performing, and salon-quality messaging they are so well-known for, especially with their burgeoning expansion into the UK and US. They needed a bolder stance. After…...

15+ hour, 2+ min ago   (234+ words) The campaign was developed in collaboration with TABOO and Transport Victoria’s agency village, including Snack Drawer, Ethnolink and OMD. ‘Love, The Bus’ follows a significant expansion of bus services across two of Melbourne’s fastest-growing regions. In the north, 781 extra weekly…...

15+ hour, 57+ min ago   (300+ words) The shift follows four years of the impactful ‘Get Almost, Almost Anything’ campaign, which successfully broadened perceptions of Uber Eats beyond takeaway and was rolled out in more than 17 international markets. It succeeded the platform that kicked off the partnership…...

3+ day, 16+ hour ago   (439+ words) The fun, irreverent and somewhat quirky campaign departs from the traditional world usually associated with ciders – summer, meadows, and long afternoons – instead inserting the brand into the high-energy, early evening occasion. Built from the simple insight that for many Gen…...

4+ day, 14+ hour ago   (270+ words) Consumers who purchase Sapporo can go into the draw to win a fugu dining experience in Japan, where the infamous delicacy is prepared only by highly trained licensed chefs. To launch the campaign, Sapporo has released a cinematic short film…...

6+ day, 9+ hour ago   (994+ words) What was the brief, and what did you want people to think or feel about National Tiles after seeing this? Brigitte Bayard, Head of Strategy, Sunday Gravy: National Tiles was famous for its promotions and iconic radio ads, but less…...

6+ day, 13+ hour ago   (450+ words) campaignbrief.com New research from creative effectiveness company Cubery reveals the country’s most enduring advertising taglines – those that continue to occupy a prominent place in Australians’ memories, decades after their introduction. The findings highlight the role taglines play as one…...

6+ day, 15+ hour ago   (446+ words) Says Tara McKenty, Chief Creative Officer, AKQA AU/NZ: “LIA is the first festival to invest in creative talent. 130 young creatives in a room together, staying together, seeing some of the best creative minds speaking. It’s almost like a mini…...

6+ day, 16+ hour ago   (203+ words) Says Patrick Davis, Bega Group’s Iced Coffee Marketing Manager: “‘Done It With Dare’ gives the brand a really simple and ownable role in people’s lives: helping turn the things you’ve been putting off into things you’ve actually done. It’s a…...